Brazil has the world’s ninth-largest GDP. A young, urban, and consumer-oriented population drives demand in nearly every sector—agribusiness, energy, technology, healthcare, education, logistics, and aerospace, among many others.
Accounting for roughly half of South America’s territory, population, and GDP, Brazil not only provides a vast domestic market, but also serves as a natural hub for managing operations across the entire region.
Brazil is entering a strategic investment cycle in infrastructure, renewable energy, digital services, and green re-industrialization, with significant foreign capital participation. This trend will accelerate as global supply chains realign and the green transition gains momentum. Brazilian agribusiness—one of the world's most competitive—offers substantial opportunities for technology providers, particularly in agtech innovation and sustainable farming solutions.
With vast mineral reserves, ample energy resources, and fertile farmland, Brazil is one of the few countries able to combine scale, sustainability, and food security. It also supplies competitively priced technical labor and highly qualified professionals in its major urban centers.
Recent reforms have streamlined foreign investment, simplified regulations, and strengthened legal certainty. Sectors once restricted—such as infrastructure, natural gas, and sanitation—are now open to international private capital. A sweeping tax reform, set to be implemented from 2026, will simplify operations and further improve the business environment in the coming years.
Brazilian startups—fintechs, healthtechs, agtechs, and more—are gaining global traction. The country’s startup ecosystem is valued at US$117 billion, with the city of São Paulo alone boasting 13 unicorns (startups valued at over US$1 billion). Rapid digitalization encourages partnerships with international firms eager to test solutions in a challenging yet opportunity-rich market. World-class universities produce skilled professionals and researchers across diverse fields.
Brazil boasts one of Latin America's most developed digital ecosystems, with 94 million active e-commerce consumers in 2025 and internet penetration exceeding 86%. The e-commerce market is expected to reach R$224.7 billion in 2025, with 435 million online purchases expected by year-end. With 88% of recently surveyed consumers saying they make online purchases at least once a month, companies with strong omnichannel strategies are able to capture significant market share. This digital maturity creates immediate revenue opportunities for international businesses that understand that Brazilian consumers increasingly expect seamless digital experiences backed by local market understanding.
Brazil is a founding member of Mercosur, a customs union and trade block of which Argentina, Bolivia, Paraguay, and Uruguay are also full members. A Mercosur–EU free-trade agreement is currently awaiting ratification. In addition, several South American countries are associate members with trade accords with Mercosur. Brazil also maintains dozens of double-taxation treaties and offers state- and municipal-level tax incentives and logistical support to attract investors.
Connecting with Brazil means more than entering a new market—it means entering a continent-sized market with extraordinary potential. With solid macroeconomic buffers, including ample international reserves, low external debt, and exchange rate flexibility, and a commitment to reform persisting under governments of different political persuasions, the country will continue to offer plentiful opportunities for foreign companies.
Having the right strategy, expert advice, and experienced local partners makes risks manageable and can open the door to exceptional returns.
GlobalBridge Brazil combines deep local expertise with international business acumen through our team of specialists with decades of cross-sector experience. More than a consultancy, we function as your strategic partner-as-a-service, guiding and supporting your business through every phase of market entry, expansion, and long-term growth in Brazil.